”Written bySaien Benjamin
Superstar Producer ATL Jacob further demonstrates his ability in front of the mic on RNS, alongside a powerful cameo from Quavo.
Legendary Atlanta producer ATL Jacob has continued his venture into rapping with his latest track RNS featuring Trap icon Quavo, of Migos fame. The glistening synths immediately set the tone before Quavo comes in with his signature menacing flow, which immediately had me hooked. Over the hard-hitting 808s Quavo takes charge with braggadocious bars and strong wordplay.
ATL Jacob carries on the energy Quavo has set with his fast-paced verse, setting the tone with the confident statement, “I’m picking and I’m choosing, and I’m balling but I ain’t hooping.” “RNS” is only the second track Jacob has rapped on after making his official artist debut with “MF Problem”, and is showing that he is truly a double threat in the Hip-Hop game.
This is one of my favourite Quavo features in a long time and in my opinion, the reason it works so well is that ATL Jacob has tapped into a soundscape similar to that of Migos at their peak. As a result, he has unlocked the very best out of the Former Migo whose verse was akin to some of his best performances on “Culture” such as his verses on T-Shirt, Bad and Boujee and Kelly Price
“RNS” marks the blazing start of ATL Jacob’s highly anticipated 2024 journey. With accolades such as XXL’s “Producer of the Year” and a spot among BET’s “Top Black Producers Who Defined 2023,” he’s set the stage for greatness.
Having stepped into the limelight as an artist with “MF Problem,” he has proved he’s not just a producer but a force to be reckoned with on the mic. Critics from HotNewHipHop praise his dual talents, dubbing him Atlanta’s rising trap producer who can spit fire. Meanwhile, Ratings Game Music hails him as the hip-hop game’s ultimate two-way player.
In 2023, ATL Jacob’s prowess earned him a coveted GRAMMY Award for producing Future’s hit “Wait For U” featuring Drake & Tems. His magic touch graced Nicki Minaj’s Pink Friday 2 album with four tracks, contributing to its chart-topping success. Collaborations like “Luna” with Feid soared to the top 10 on Billboard’s Global 200, amassing a staggering 40 million streams. Not to mention his fingerprint on hits like Kodak Black’s “Super Gremlin” and Lil Baby’s “Waterfall Flow,” solidifying his status as a hitmaker extraordinaire.
As a longtime fan of ATL Jacob’s production, I am excited to see where he goes with his rap career, having already developed a sound in front of the mic that belies his limited experience. If he can continue to grow as a rapper I have no doubt that he can further establish himself as one of the biggest names in modern Hip-Hop.